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Marketing Strategy

The 5Ws of Effective Campaign Planning

The 5Ws of Effective Campaign Planning

When’s the last time you sat down and planned—I mean, really planned—a campaign? It’s not easy, I know. Whether you’re launching a new product, increasing brand awareness, or driving customer retention, getting your strategy right can make or break your goals. A solid...

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Is Your Tech Costing You Revenue?

Is Your Tech Costing You Revenue?

Technology should fuel growth, not hinder it. In this live panel, leaders from Coffee + Dunn and CongruentX discuss: Common pitfalls in the customer engagement landscape The cost of the wrong technology How revenue leaders leverage technology to maximize growth The...

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Six Ways Your Content Can Hurt (and Help!) Your Bottom Line

Six Ways Your Content Can Hurt (and Help!) Your Bottom Line

What if I told you that content, in its purest form, can actually cost you money? Whether a result of misaligned messaging or lack of customer centricity, when content isn’t pulling its weight, it can easily drive up costs rather than increase ROI. The fix? Creating...

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[Webinar] AMA: Transition to Real-time Journeys

[Webinar] AMA: Transition to Real-time Journeys

The countdown is on! With the removal of Outbound marketing this June, the time to move to Real-time Journeys is now. Are you ready? Watch our on-demand webinar: Ask Me Anything: Transition to Real-time Journeys where subject matter experts from Coffee + Dunn, along...

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