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Marketing Automation
Six Tips in 60 Seconds: Building An Agent
Building an agent🤖? Start with a strong foundation. In this week’s #Sixin60, we share six essential tips to create agents that are purposeful, user-friendly, and continuously improving.
Dynamics 365 Training – Fast Track Your Success
Contrary to popular belief, implementing a new software solution successfully takes more than the proverbial simple flip of a switch. There's no stressing enough that any piece of technology only works as well as the process and people it supports, which means...
Customer Lifecycle Marketing Automation: Benefits, Tools & Strategies
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the right...
Beyond the List: Elevating Your Audience Strategy in Dynamics 365 Customer Insights
Big list = better marketing, right? Not quite. In this session, we'll discuss how to build smarter, more dynamic audiences with Microsoft Dynamics 365 Customer Insights – Journeys. You'll learn: What makes a strong audience The risks of poor audience definition When...
Customer Data Platform Requirements – Complete Checklist
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
Six Tips in 60 Seconds: How Your Content Can Hurt (and Help!) Your Bottom Line
Let’s be honest, your content might be charming, but is it actually converting? In this video, Susana Ramos is sharing 6 sneaky mistakes in content that could be hurting your bottom line, and how to solve for them. Content is still king—but even royalty needs a...
The Death of Marketing Qualified Leads (And What Marketing Teams Are Doing Instead)
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly rejecting...
B2B Customer Data Platform: Benefits, Features & Best Practices
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of features...
Customer Data Platform Use Cases Every Marketer Should Know
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...









