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Marketing Automation
Dynamics vs Hubspot for Marketers: Which Should You Choose?

Dynamics vs Hubspot for Marketers: Which Should You Choose?

When organizations compare the merits of different marketing automation platforms (MAP) it's important to consider a number of factors, and frankly, factors that are not specifically related to the software itself. For instance, it is important to understand what the...

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Six Tips in 60 Seconds: Event Communications

Six Tips in 60 Seconds: Event Communications

New #Sixin60 - extended edition! This week we break the rules with nearly 6 minutes full of top things to consider when it comes to event communications. Effective event communication is key to driving attendance, engagement, and overall success. Whether you're...

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5 Key Trends in Marketing Automation in 2025

5 Key Trends in Marketing Automation in 2025

What’s Next in Marketing Automation – Mapping 5 Key Trends of 2025 A new fiscal year brings a newfound sense of focus and optimism to organizations looking to deliver renewed customer value, incremental growth, and aspirational cross-functional efficiency. As...

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Six Tips in 60 Seconds: Gotchas in Segmentation

Six Tips in 60 Seconds: Gotchas in Segmentation

When creating real-time segments, even small missteps can lead to big challenges. What are the top mistakes users make—and how can you steer clear of them? We've got the answers to help you segment smarter, not harder, in our recent #sixin60 video:

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Six Secrets to Copilot Success in Customer Engagement

Six Secrets to Copilot Success in Customer Engagement

In this engaging, on-demand 1-hour webinar, you'll discover how to harness the power of Copilot to drive commercial success and transform your business operations. Thomas Manders, Founder + Managing Director of Coffee + Dunn, along with Rick McCutcheon, strategic...

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5 Ways Institutions Drive Student Success with Technology

5 Ways Institutions Drive Student Success with Technology

Today’s students expect more than just academic instruction; they want experiences that resonate with their personal identities and aspirations. To achieve this, institutions must prioritize creating environments where students feel empowered to drive their own...

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