Your sales team spends over a quarter of their week on manual data entry, CRM updates, and follow-ups, which is time they could spend building customer relationships or closing deals. But AI is transforming this reality fast. Tools like Microsoft Copilot Sales Agent...
Your employees are eager to use AI-driven tools, but without the right training, even the most innovative systems go underused. So why is training so important? AI training for employees equips them with the skills to understand, use, and trust artificial...
Driving better customer engagement with a customer data platform takes more than just picking the right software and turning it on. To see real results, your business needs a thoughtful approach that goes beyond the initial setup. But most businesses go wrong at the...
Contrary to popular belief, implementing a new software solution successfully takes more than the proverbial simple flip of a switch. There's no stressing enough that any piece of technology only works as well as the process and people it supports, which means...
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the right...
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of features...
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...
Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping up...
Never before have marketing, sales, and customer service teams had as much customer data as they have now. Yet, many customers feel businesses understand them less. The disconnect is because of one key problem: data remains fragmented in a vast array of siloed...