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Marketing Strategy
Rise Of The (Marketing) Machines Part II

Rise Of The (Marketing) Machines Part II

What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management  as driving the consumer’s content experience across the customer lifecycle. Let’s continue that discussion. Okay. So now your Digital Asset Management (DAM)...

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The Rise Of The (Marketing) Machines

The Rise Of The (Marketing) Machines

Digital Asset Management as a Critical Business Function It used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...

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The One Thing You Need To Improve Creativity

The One Thing You Need To Improve Creativity

Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...

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The New Creative Ecosystem: Workflow Automation

The New Creative Ecosystem: Workflow Automation

Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all of marketing’s moving parts you have a huge advantage. While workflow...

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