We had the honor of joining an expert panel discussion alongside Rick McCutcheon, Marie Wiese, and Mary Miller for MSDynamicsWorld and the PartnerTalks series, Secrets to Selling Dynamics. In this session, we explored key insights on optimizing marketing content for the sales funnel, helping Microsoft partners align their strategies for greater success.
CRM with Marketing Automation: Benefits, Tools, and Challenges
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...