Combining the best of Azure Synapse Analytics, Azure Data Factory, Power BI, and more, Microsoft Fabric provides a powerful and versatile data analytics platform that can help you unlock the full potential of your data. Learn more about the new(ish) kid on the analytics block.

What is Microsoft Fabric?

Microsoft Fabric is an all-in-one data analytics platform that simplifies and streamlines your data journey. It offers a comprehensive set of tools and services to help users:

• Ingest and prepare data: Import data from various sources and transform it into a usable format, with several (often free) data connectors that are available for use.
• Explore and analyze data: Gain valuable insights using powerful analytics tools and AI capabilities.
• Share and collaborate: Fabric can be used to create interactive dashboards and reports for your entire team.
• Manage and govern data: Ensure data quality, security, and compliance.

Who should use Fabric?

Microsoft Fabric can help several teams:

• Data analysts and scientists can explore, analyze, and visualize data to uncover valuable insights.
• Data engineers can use Fabric to build and manage data pipelines to automate data ingestion and transformation.
• Business analysts can develop interactive dashboards and reports to communicate insights to stakeholders.
• Data architects use Fabric to design and implement scalable and efficient data architectures.
• Marketers can combine the platform with Customer Insights – Journeys to create segments, triggers, reports, measures, and scoring.

Why should marketers explore Fabric?

Marketers in particular can take advantage of Fabric’s features. Key benefits worth mentioning:

• Data-driven decision making: Make informed decisions based on insights derived from customer data.
• Personalized marketing: Deliver highly relevant messages to customers.
• Improved customer satisfaction: Enhance the customer experience by providing tailored offers and recommendations.
• Increased ROI: Optimize marketing spend by focusing on the most effective campaigns.

By leveraging Microsoft Fabric’s capabilities, marketers can gain a competitive advantage by delivering personalized and effective campaigns. (In an upcoming blog, we lay out a use case just for marketers.)  

When will Fabric be available for D365 Customer Insights – Journeys?

Customers looking to take advantage of Microsoft Fabric for their marketing data can check out the integration today. Read more in Microsoft’s documentation on how to get started.

Where can I find info on pricing for Fabric?

Microsoft’s pricing calculator is a solid start. The platform’s pay-as-you-go model is based on several factors, including usage + location. Additional considerations:

• Compute Capacity:The amount of processing power you need for your workloads.
• Storage: The amount of data you store in Microsoft Fabric’s OneLake data lake.
• Additional Services: Any extra services you use, such as Power BI Premium or Azure Synapse Analytics.

Whether you’re a data analyst, data engineer, or business analyst, Microsoft Fabric’s versatile analytics platform can help you unlock the full potential of your data. To learn more about Microsoft Fabric, check out Microsoft Learn. Ready to get started? Contact Coffee + Dunn today.