Architecting the right journey isn’t just about sending messages to reach customers—it’s about understanding them at every touchpoint, from the moment they enter the journey to the moment they reach the intended goal.
This week’s #Sixin60 gives a peek into tips + tricks in Dynamics 365 Customer Insights – Journeys that enables each customer to follow the right communication path at the right time.
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of...