Six Tips in 60 Seconds: Gotchas in Segmentation

When creating real-time segments, even small missteps can lead to big challenges. What are the top mistakes users make—and how can you steer clear of them? We’ve got the answers to help you segment smarter, not harder, in our recent #sixin60 video:

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B2C Marketing Automation: Tools, Tips, and Examples

B2C marketing automation transforms how businesses connect with customers. Instead of sending generic messages to everyone, it lets you deliver the right message to the right person at exactly the right moment. Think about it. When you abandon a shopping cart,...

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5 Marketing Automation Trends You Need to Know

Marketing automation trends are reshaping how businesses connect with customers. With most companies already automating some part of their marketing and the market projected to hit $81.01 billion by 2030, the question isn’t if you’ll automate, but what and how...