Six Tips in 60 Seconds: Gotchas in Segmentation

When creating real-time segments, even small missteps can lead to big challenges. What are the top mistakes users make—and how can you steer clear of them? We’ve got the answers to help you segment smarter, not harder, in our recent #sixin60 video:

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Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...