When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...
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Marketing Technology
Harnessing the Power of a 360-Degree Customer View
In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...
On Demand Webinar: Delivering a Connected Student Experience with Dynamics 365
Successful education organizations know that creating a connected experience begins with putting the student at the center of everything that your institution does. In this webinar, you’ll see how Dynamics 365 can create personalized communications at scale with...
Adapting to Changing Customer Expectations
In an article with CEO World Magazine, Coffee + Dunn's Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations. Read the...
3 Steps You Need to Take to Start Omnichannel Marketing
Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...
Customer Engagement Means More Than Sales Automation
The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
Microsoft is a customers’ choice in CRM lead management
Lori LamkinVice President, Dynamics 365 Marketing Dina ApostolouSr. Director, Microsoft Dynamics 365 Product Marketing Dynamics 365 Marketing Marketing Automation Sales Sales Force Automation In another era, people will talk was a warning. Today, it’s a...
Filling The Digital Gap
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
We Have Microsoft Dynamics Marketing. So Now What? (3 Part Series)
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (now Dynamics 365 Customer Insights – Journeys) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an...
We Have Microsoft Dynamics Marketing. So Now What? (Part 2 Of 3)
Let’s start with Camp MA. Marketing Automation users have a couple of options. First, they may stay the course and wait until Dynamics 365 Marketing, B.E. arrives (likely Summer 2017). When it does, clients may evaluate the merits of the new...