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Dynamics 365

Customer Data Platform Use Cases Every Marketer Should Know

Customer Data Platform Use Cases Every Marketer Should Know

Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...

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Customer Data Platform vs. CRM: What’s the Difference?

Customer Data Platform vs. CRM: What’s the Difference?

In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP debate....

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