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Customer Data Platform

CDP 101: The Lowdown on Customer Data Platforms

CDP 101: The Lowdown on Customer Data Platforms

Tuesday, July 29, 2025 CRM, social, e-commerce, email...your customer data lives everywhere. So, how can you make the most of that engagement? Join us as we enter the world of customer data platforms (CDPs) and discuss how they can transform your customer engagement...

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Copilot 101: Dynamics 365 Customer Insights – Data

Copilot 101: Dynamics 365 Customer Insights – Data

Personalizing customer experiences isn’t just a nice-to-have; it’s the name of the game. To achieve this, you'll need to meet customers where they're at across all channels. Enter Dynamics 365 Customer Insights - Data (CI-Data), the customer data platform (CDP) that...

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Evaluating your next customer data platform? Start here.

Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

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3 Types of Data to Leverage Through Your CDP

3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

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Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...

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