What if I told you that content, in its purest form, can actually cost you money? Whether a result of misaligned messaging or lack of customer centricity, when content isn’t pulling its weight, it can easily drive up costs rather than increase ROI. The fix? Creating...
What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management as driving the consumer’s content experience across the customer lifecycle. Let’s continue that discussion. Okay. So now your Digital Asset Management (DAM)...
Digital Asset Management as a Critical Business Function It used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...