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Customer Data Platform Implementation: Strategy, Phases & More

Never before have marketing, sales, and customer service teams had as much customer data as they have now. Yet, many customers feel businesses understand them less. The disconnect is because of one key problem: data remains fragmented in a vast array of siloed...

A person in a denim shirt works on a laptop at a standing desk. The screen displays software, and wireless earbuds rest nearby, creating a focused, tech-driven atmosphere.
CRM with Marketing Automation: Benefits, Tools, and Challenges

The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...

A person sits at a wooden table in an office, using a laptop with a data dashboard displayed. The room has blue chairs and a calm, focused atmosphere.

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Success Stories

Healthcare Provider Hits Campaign Homerun

A $900M Occupational Health Provider had never done digital marketing before.  With new leadership they were poised to launch a new strategy, but lacked the technology to make it happen. Challenge This large national enterprise was challenged to reinvent a...

National Retailer Transforms Marketing

This national specialty retailer had grown through acquisition creating silos within their operational structure.  Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and operate. Challenge...

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