Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...
Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping up...
As organizations continue to navigate their way through an increasingly complex customer landscape, the ability to identify, understand, and optimize an Ideal Customer Profile (ICP) has become the cornerstone of sustainable growth. Today, the cost of customer...
AI adoption without a strategy? Risky move. In this #SixIn60, Thomas Manders shares six practical tips to help you adopt AI with confidence and clarity. Watch now, and if you're ready to go deeper, check out the full blog post: https://ow.ly/u1wz50WUBbw
Never before have marketing, sales, and customer service teams had as much customer data as they have now. Yet, many customers feel businesses understand them less. The disconnect is because of one key problem: data remains fragmented in a vast array of siloed...
The customer journey isn’t linear anymore, and that’s not a problem; it’s an opportunity. In this fast-paced #Sixin60, Jeff Mikula, Senior Vice President of Advisory Services at Coffee + Dunn, breaks down six essential strategies to help marketers and sales teams...
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...
Feels obvious, but tech moves fast. We have to keep pace with new approaches, new features, new tools…the list goes on. Add AI into the mix and it’s easy to feel like you’re always one step behind. In Dynamics 365 CE, that means exploring new ways to increase lead...
In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP debate....
In this #Sixin60, Susana Ramos breaks down Six Benefits to Subscribing to the Knowledge Hub. Don't miss these highlights for why the Knowledge Hub is a smart investment in your growth.