What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management as driving the consumer’s content experience across the customer lifecycle. Let’s continue that discussion. Okay. So now your Digital Asset Management (DAM)...
Digital Asset Management as a Critical Business Function It used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...
GDPR went into effect on May 25, 2018, but questions are still abound. If you’re currently marketing to EU residents or hope to in the future, it’s important to ensure compliance with this legislation. Many GDPR resource centers cover in depth the information you need...
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...
Updated December 2022 Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how...
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Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all of marketing’s moving parts you have a huge advantage. While workflow...
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of email marketing has not changed (rather amplified), the trend has been changing apace. As the visibility of web-based marketing,...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing...