In this week’s #Sixin60 we’re maximizing Customer Insights – Data with Copilot. Our expert Tim Manders breaks it down with six quick tips to help you build better segments, improve predictions, and refine your data strategy.
CRM with Marketing Automation: Benefits, Tools, and Challenges
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...