Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...
The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
As Dynamics 365 Marketing solutions subject matter experts, Microsoft asked Coffee & Dunn to develop a Dynamics 365 Marketing Customer Journey Orchestration demo for the Microsoft Technical Specialists. Customer Journey Orchestration (CJO) is the latest feature...
Lori LamkinVice President, Dynamics 365 Marketing Dina ApostolouSr. Director, Microsoft Dynamics 365 Product Marketing Dynamics 365 Marketing Marketing Automation Sales Sales Force Automation In another era, people will talk was a warning. Today, it’s a...
Emptied Sports Stadiums Tackle Losses With New Experiences Source: The Wall Street Journal Drive-ins, weddings and dinosaur safaris help keep jobs—but can’t compete with game-day revenues Dinosaur safari “Jurassic Quest” came to Foxborough, Mass.’s Gillette Stadium in...
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...