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Evaluating your next customer data platform? Start here.

Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

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3 Types of Data to Leverage Through Your CDP

3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

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Feature: Dynamics 365 Marketing Copilot Query Assist

Feature: Dynamics 365 Marketing Copilot Query Assist

Dynamics 365 Marketing is now Dynamics 365 Customer Insights - Journeys. Learn more here.Senior Solution Consultant Tyler McClain explains on the Microsoft Dynamics 365 Blog how using natural language in Query Assist, part of AI-powered Copilot within Dynamics 365...

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