Marketing Technology

Customer Engagement Means More Than Sales Automation

Customer Engagement Means More Than Sales Automation

The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...

Filling The Digital Gap

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...