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Evaluating your next customer data platform? Start here.

Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

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3 Types of Data to Leverage Through Your CDP

3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

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Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...

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Adapting to Changing Customer Expectations

Adapting to Changing Customer Expectations

In an article with CEO World Magazine, Coffee + Dunn's Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations. Read the...

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3 Steps You Need to Take to Start Omnichannel Marketing 

3 Steps You Need to Take to Start Omnichannel Marketing 

Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...

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Customer Engagement Means More Than Sales Automation

Customer Engagement Means More Than Sales Automation

The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...

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