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Dynamics 365 Customer Insights

Customer Data Platform vs. CRM: What’s the Difference?

Customer Data Platform vs. CRM: What’s the Difference?

In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP debate....

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Dynamics 365 Customer Insights Demo

Dynamics 365 Customer Insights Demo

See how Contoso Coffee uses Dynamics 365 Customer Insights – Journeys and Data to deliver personalized, data-driven marketing. Follow a real customer journey from ad click to purchase, powered by AI, automation, and unified data. Watch the demo and explore what’s...

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The Fractured Customer Journey

The Fractured Customer Journey

How Digital Transformation and Artificial Intelligence Have Affected the Traditional Sales FunnelSeismic shifts in customer behavior and digital transformation over the past few years have obliterated what organizations would define as the traditional buyer journey....

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B2B Customer Engagement Explained: Tools, Metrics & Mistakes

B2B Customer Engagement Explained: Tools, Metrics & Mistakes

B2B customer engagement isn’t about showing up when something’s broken. Or sending a check-in email after six months of silence. Real engagement today means being proactive. It means understanding your customer’s goals, pain points, and timing, often before they say a...

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