Contrary to popular belief, implementing a new software solution successfully takes more than the proverbial simple flip of a switch. There's no stressing enough that any piece of technology only works as well as the process and people it supports, which means...
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the right...
The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? You'll learn: What makes a strong audience The risks of poor audience definition When to...
The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? Learn how to: Track ROI with precision across channels and campaigns Leverage Dynamics 35,...
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of features...
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...
Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping up...
As organizations continue to navigate their way through an increasingly complex customer landscape, the ability to identify, understand, and optimize an Ideal Customer Profile (ICP) has become the cornerstone of sustainable growth. Today, the cost of customer...
Are you ready to become an omnichannel marketing champion? In this on-demand webinar, we'll cover 50 powerful tips on Dynamics 365 Customer Insights with tricks, know-how, and best practices spanning core areas of the tool. We'll also brief attendees on key features...