Dynamics 365 for Marketing – Event Guide
Our objective with this event kit is to provide partners with a framework for hosting a Dynamics 365 for Marketing event of your own.
Jan 9, 2020
Community Summit NA 2026
Meet Us in Nashville.
Two Sessions. Real Talk.
• October 11–15, 2026 • Gaylord Opryland Resort & Convention Center, Nashville, TN
We’re heading to the largest independent Microsoft Business Applications conference in the world—and we’re bringing the playbook. This October, the Coffee + Dunn team takes the stage with two sessions built for practitioners who want to walk away with answers, not just slides.
Our Sessions
Two Sessions Worth Blocking Your Calendar For
Whether you’re deep in a Customer Insights implementation or trying to fix your deliverability numbers, we’ve got a session for you. No fluff—just field-tested insight from the people doing the work.
Session 01 • Implementation + Strategy
Lessons Learned: Real-World D365 Customer Insights Implementation Pitfalls
Tuesday, October 13th • 9:45 am – 10:45 am • Magnolia Mezzanine 9, Level M
Implementations go sideways for predictable reasons. Susana Ramos, Jackie Hunt, and Kristina Green have seen it firsthand—and they’re sharing the roadmap to avoid the most common, costly mistakes teams make when standing up D365 Customer Insights. From data governance gaps to consent configuration chaos, this session pulls no punches on what actually trips teams up and how to get it right from day one.
What you’ll walk away with
-
- The root causes behind the most common CI implementation surprises
- Three practitioner-validated configuration fixes from real client environments
- A personal checklist to cut time-to-resolution on your next deployment
- What the right CI training investment looks like for your team’s stage
• Jackie Hunt
• Kristina Green
• Susana Ramos
Session 02 • Email Deliverability + Analytics
Clicks, Complaints + Click Maps: The Playbook for Email Deliverability + Analytics in Customer Insights – Journeys
Thursday, October 15th • 10:45 am – 11:45 am • Magnolia Mezzanine 7, Level M
Your emails are sending—but are they actually landing? Jessica Skinner and Susana Ramos break down the deliverability and analytics tools inside D365 Customer Insights – Journeys that most teams overlook. From decoding complaint rates and click maps to building a reporting framework that tells you the truth, this is the session for marketers who want to stop guessing and start optimizing.
What you’ll walk away with
-
- A clear framework for diagnosing deliverability issues in CI-J
- How to read and act on click maps and engagement data
- The metrics that actually matter—and which ones to stop tracking
- Practical steps to protect your sender reputation
• Jessica Skinner
• Susana Ramos
The Speakers
Meet the Coffee + Dunn Team Taking the Stage
Four practitioners. Two sessions. Decades of combined experience with Dynamics 365 Customer Insights in the real world.
Jackie Hunt
Senior Solution Consultant
Jackie brings deep Dynamics 365 implementation expertise to every engagement, with a focus on helping organizations navigate complex CRM and marketing transformation projects from strategy through execution.
Session 01 • Implementation Pitfalls
Jessica Skinner
Digital Marketing Lead
Jessica specializes in email deliverability, marketing analytics, and Customer Insights – Journeys. She helps clients build programs that don’t just send—they perform, with the data to prove it.
Session 02 • Email Deliverability + Analytics
Kristina Green
Senior Marketing Operations Specialist
With dual Dynamics 365 certifications, Kristina manages end-to-end campaign operations across the full revenue lifecycle—from segmentation and journey design to data governance and performance reporting. She designs the email and builds the system behind it, keeping campaigns running and revenue data clean.
Session 01 • Implementation Pitfalls
Susana Ramos
Director, Marketing Services
With 20+ years in marketing, Susana specializes in turning strategy into revenue—connecting go-to-market vision to the processes, technology, and campaigns that drive pipeline growth. She helps clients build marketing operations that perform like a revenue engine, not a cost center.
Session 01 • Implementation Pitfalls
Session 02 • Email Deliverability + Analytics
Event Details
Plan Your Trip to Nashville
Dates
October 11-15, 2026
Five days of sessions, workshops, and networking
Location
Gaylord Opryland Resort
Nashville, Tennessee
The Conference
600+ Sessions
The largest independent Microsoft Business Applications event in the world
Going to Summit NA?
Come Find Us.
Register for the conference, add our sessions to your schedule, and connect with the Coffee + Dunn team in Nashville this October.
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