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Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
An international equipment manufacturer for food and non-food industries had implemented ClickDimensions, but was not utilizing its functionality to the fullest. Operating as a mid-sized international...
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have...
With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around.  If you're currently marketing to EU residents...
Many marketers out there may wonder what Microsoft is up to after its recent announcement about the discontinuation of Dynamics Marketing. While this may be...
A government run volunteer agency sought a cost effective, commercially available, cloud-based tool to efficiently and professionally support its national recruitment teams by fostering its...
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated...
Best practices for successful email marketing   Email marketing has become one of the most effective channels to reach your desired customers with targeted, personalized,...