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Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
Many marketers out there may wonder what Microsoft is up to after its recent announcement about the discontinuation of Dynamics Marketing. While this may be...

Camp MRM users have a much more difficult challenge than Camp MA users.  With no resource management solution on the Microsoft marketing roadmap, the choices…

Let’s start with Camp MA.  Marketing Automation users have a couple of options.  First, they may stay the course and wait until Dynamics 365 Marketing,…

With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering.  On the heels of its 2012 acquisition...