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Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all...
Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it.  As marketers, we can...
Start your sales and marketing conversation now to set up a full lead management life cycle   Lead Management is a critical framework within a...
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated...

Camp MRM users have a much more difficult challenge than Camp MA users.  With no resource management solution on the Microsoft marketing roadmap, the choices…

Let’s start with Camp MA.  Marketing Automation users have a couple of options.  First, they may stay the course and wait until Dynamics 365 Marketing,…

With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering.  On the heels of its 2012 acquisition...
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various...