New #Sixin60 – extended edition! This week we break the rules with nearly 6 minutes full of top things to consider when it comes to event communications. Effective event communication is key to driving attendance, engagement, and overall success. Whether you’re promoting a virtual or in-person event, these insights will help you create clear, compelling, and impactful communications
What Revenue Attribution Is and How the Models Work
If your marketing team says their campaigns filled your pipeline, but your sales team says the demo sealed the deal, you already know how this disconnect goes. Your customer success team adds another layer, and no one can say for sure which activity produced...
