by admin | Jan 29, 2020 | Blog
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
by admin | Nov 16, 2019 | Blog, Marketing Automation
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, organizations that have...
by admin | Nov 15, 2019 | Blog, Marketing Strategy
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an end-to-end marketing application that...
by admin | Oct 25, 2019 | Blog, Marketing Strategy
Let’s start with Camp MA. Marketing Automation users have a couple of options. First, they may stay the course and wait until Dynamics 365 Marketing, B.E. arrives (likely Summer 2017). When it does, clients may evaluate the merits of the new...
by admin | Oct 7, 2019 | Blog, Marketing Automation
Best practices for successful email marketing Email marketing has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of...
by admin | Sep 21, 2019 | Blog, Marketing Automation
Start your sales and marketing conversation now to set up a full lead management life cycle Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to...
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