Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all...
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of...
Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have...
With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around. If you're currently marketing to EU residents...
Many marketers out there may wonder what Microsoft is up to after its recent announcement about the discontinuation of Dynamics Marketing. While this may be...